A post at the NPD DisplaySearch blog predicts that smaller tablets are set to take over in 2013, and that the iPad mini will far outsell the iPad.
The January panel shipment data may be an indicator for 2013, starting with Apple’s product mix shift. As we noted in December, Apple had planned to sell 40M iPad minis (7.9”) and 60M iPads (9.7”) in 2013. However, the reality seems to be the reverse, as the iPad mini has been more popular than the iPad. We now understand that Apple may be planning to sell 55M iPad minis (7.9”) and 33M iPads (9.7”) in 2013.
I don’t find this sort of prediction very surprising. Like many others, I was initially a bit skeptical about how compelling a device the iPad mini would be, especially once we learned it would not have a retina display. But within just a couple days of using one I was already wondering how much use my ‘big’ iPad would get. As it turns out, my usage pattern between the two of them is probably around 80-20 in favor of the iPad mini now.
For me, the wonderful lightness and form factor of the iPad mini more than compensate for the (current) lack of retina display. I know many others have found the same to be true – and they start realizing it within 5 minutes of picking up the iPad mini. And, as I said in my review of the iPad mini, when it gets a retina display it will be damn close to the perfect device.
What do you all think? Do you agree that the iPad mini will likely outsell the iPad by a wide margin this year?