Looks Like iPad Mini Announcement & Launch Coming Later than Expected

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iPad Mini

Just when I was getting all giddy about buying a lovely new iPad Mini or iPad Air or whatever Apple’s smaller iPad ends up being called in the next few weeks, along comes word from those who are generally in the know that we won’t be seeing an iPad Mini announcement in September.

Up until recently all the usual signs pointed to the iPad Mini being announced alongside the new iPhone at a widely expected though not yet confirmed Apple event on September 12 – with the new iPhone release following within 10 days.

In the last few days several reliable and extremely well connected sources have weighed in suggesting that’s not the case – and that the iPad Mini will not share the stage or steal any thunder from the iPhone launch, but instead will be announced at Apple’s traditional music + iPod event in early October. John Gruber at Daring Fireball first suggested this approach would be the most likely, then Jim Dalrymple at Loop Insight gave his nod of confirmation by quoting the salient excerpt of Gruber’s piece and saying “Oh that Gruber is a smart fellow”.

The rational, semi grown-up side of me thinks this all makes perfect sense. The new iPhone and the iPad Mini don’t compete for center stage at a single announcement event and don’t compete quite so strongly with each other for customer dollars with at least a number of weeks between their respective release dates – and both still come out well in time to get the most out of the holiday season.

The childish, selfish side of me grudgingly acknowledges the above and still feels in the mood to do a lot of wining because I can’t have my iPad Mini in just a few weeks – as the more I think about the smaller iPad the more keen I am to grab one up.

Of course all of this is just conjecture (though from some heavyweight sources with mostly stellar track records) until Apple honors us with an announcement event or two.

What do you all think of this latest consensus on the iPad Mini?


Patrick Jordan

Founder and Editor in Chief of iPad Insight. Husband, father to a lovely daughter, Commander of the Armies of the North, dog lover (especially Labs), Austinite, former Londoner, IT consultant, huge sports nut, iPad and mobile tech blogger, mobile apps junkie.

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2 thoughts on “Looks Like iPad Mini Announcement & Launch Coming Later than Expected”

  1. Why call it iPad Mini? That is retrogress. Rather full grown New iPod Touch. That is more forward looking.

  2. I’d hate to see the iPad go the way of the iPod nano–so many iterations, design changes, and size changes that it becomes a bit of a joke and obsolete. If they want to compete with smaller e-readers, they should come out with their own instead of trying to make a smaller iPad. I think people like the iPad’s size, personally. It’s a good balance between smaller tablets and a traditional laptop.

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