Analyst Says ‘No Rush’ to Release iPad 3

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As Apple Insider reports, at least one Wall Street analyst believes Apple is in no rush to release the iPad 3.

Apple reportedly has prototypes for its third-generation iPad already circling in its supply chain, but no new model is expected to arrive this year as a true second-place tablet has yet to emerge.
Analyst Mark Moskowitz with J.P. Morgan revealed on Friday that his conversations with industry insiders have revealed that Apple’s next iPad will not be available until sometime in 2012, even as prototypes for the device begin to circle in the supply chain.
"In our view, Apple should be in no rush," he said. "The other tablet entrants have stumbled so far, and that trend-line could persist deep into 2012."

I have to admit, I was one of those who thought there was a lot of traction earlier this year in rumors saying Apple would release either the iPad 3 or an iPad HD or iPad Pro before the end of this year. The two arguments behind that which made sense to me were the potential shift of the iPad annual release cycle to autumn, to maximize holiday sales impact; and to deal a blow to the new 2011 iPad rivals that were expected to emerge this year.

Well, clearly that second scenario just hasn’t panned out. There’s still not a single strong rival tablet on the market, and many still say there’s no such thing as a tablet market right now, just an iPad market. One big potential rival, the TouchPad, has already been discontinued, and sales numbers for the Xoom and the PlayBook are tiny.

So I’d have to agree now that there’s no need or incentive for Apple to hurry a release of the next-gen iPad. I imagine we’ll see them stick with the ‘standard’ iPad release timeframe of March/April next year now.


Patrick Jordan

Founder and Editor in Chief of iPad Insight. Husband, father to a lovely daughter, Commander of the Armies of the North, dog lover (especially Labs), Austinite, former Londoner, IT consultant, huge sports nut, iPad and mobile tech blogger, mobile apps junkie.

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3 thoughts on “Analyst Says ‘No Rush’ to Release iPad 3”

  1. Patrick,

    Any predictions on the amazon tablet? I have been reading that it will come in a lot cheaper and have learned from the failings of all the competitors that have come before it. And, Amazon already has the built-in store that Apple does. It will be interesting to see…

    -chris
    tabletproductive.com

    1. I think the Kindle tablet sounds very promising, but it also sounds much more like an Android rival than an iPad rival. It will be interesting to see how it is and how it does.

  2. Hmmm…it seems that analysts don’t believe in competition?

    Why sit on something, as the title suggests, rather than get the innovation out there?

    I pray that Apple reads these kinds of analyst reports with a match and a can of gasoline – they are worth nothing.

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