Just a couple weeks before its widely-criticized new subscription policies were due to take effect in the App Store, Apple has retreated and made the policy much more palatable for publishers like Amazon and many others.
Apple has quietly changed its guidelines on the pricing of In-App Subscriptions on the App Store. There are no longer any requirements that a subscription be the "same price or less than it is offered outside the app". There are no longer any guidelines about price at all. Apple also removed the requirement that external subscriptions must be also offered as an in-app purchase.
This news comes in the same week that we learned that one big publisher – The Financial Times – had opted out of the App Store route and gone with a new web app.
It’s very good to see Apple backing off on this issue. The iPad is an amazing device for a number of reasons, but having great content created for it and published on it is certainly one of them. Driving publishers away with overly aggressive and seemingly excessively greedy policies never seemed a good idea.