An iPad edition of the magazine GQ sold just 365 copies on Apple’s App Store — but the magazine’s publisher said the low sales are no cause for concern.
Pete Hunsinger, vice president and publisher of GQ, told Min Online that the December 2009 "Men of the Year" issue of the magazine earned $1,091.35 in total sales. But the publisher said the iPad edition costs his magazine nothing, and he believes that the sales will become more significant in the future.
"This costs us nothing extra, no printing or postage," he said. "Everything is profit, and I look forward to the time when iPad issue sales become a major component to our circulation."
That last bit is a much more open sounding statement than we usually see from print publishers. It makes it sound as if they have no design costs at all for producing an iPad version, which seems odd.
I’m keen to see figures for some of the other big-name newspaper and magazine titles on the iPad.
Via: Apple Insider