Popular Science was one of the first iPad magazine apps to take on Apple’s new subscription model and offer up subscriptions for their iPad edition. Six weeks after beginning to offer subscriptions, their PopSci iPad magazine now has 10,000 subscribers.
10,000 is just a drop in the bucket compared to the magazine’s 1.3 million print subscribers – but it seems a decent number after less than two months of being available as an option. And according to AdAge, the publishers are quite happy with results so far:
"We are very excited," said Gregg Hano, VP-group publisher at the Bonnier Technology Group, which includes Popular Science. "We really did not have any expectation of what would happen because we’re really pioneers."
I haven’t seen a lot of numbers to put the Popular Science ones in any sort of context – as there are still very few iPad newspaper and magazine titles offering subscription plans.