Popular Science Has Sold 10,000 Subscriptions for Its iPad Magazine in 6 Weeks

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Popular Science was one of the first iPad magazine apps to take on Apple’s new subscription model and offer up subscriptions for their iPad edition. Six weeks after beginning to offer subscriptions, their PopSci iPad magazine now has 10,000 subscribers.

10,000 is just a drop in the bucket compared to the magazine’s 1.3 million print subscribers – but it seems a decent number after less than two months of being available as an option. And according to AdAge, the publishers are quite happy with results so far:

"We are very excited," said Gregg Hano, VP-group publisher at the Bonnier Technology Group, which includes Popular Science. "We really did not have any expectation of what would happen because we’re really pioneers."

I haven’t seen a lot of numbers to put the Popular Science ones in any sort of context – as there are still very few iPad newspaper and magazine titles offering subscription plans.

Source: AdAge


Patrick Jordan

Founder and Editor in Chief of iPad Insight. Husband, father to a lovely daughter, Commander of the Armies of the North, dog lover (especially Labs), Austinite, former Londoner, IT consultant, huge sports nut, iPad and mobile tech blogger, mobile apps junkie.

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2 thoughts on “Popular Science Has Sold 10,000 Subscriptions for Its iPad Magazine in 6 Weeks”

  1. Yes, it’s only been a while since PopSci began offering the digital edition of the magazine, but I don’t see much reason for them to get overly excited. I’d love to know how many of those 10,000 were print subscribers who just wanted the magazine in a different format. Tablet magazines have a long, long way to go before they offer something substantially different – and worthwhile – to readers. I doubt most readers are thrilled about the advent of interactive magazine ads – do we really, as readers, want the ads to take attention away from the primary content of a magazine? Tablet magazines have been to date clunky, slow to download, and a very weak approximation of their print cousin. So other than being able to buy any magazine at a moment’s notice (which I imagine is not a factor for many folks), what’s the upside? I’d love to hear someone explain that to me. So far all I’ve heard is hype, hype, hype.

    1. I agree with much of what you say. I think iPad titles need to do a lot more to embrace and exploit this new medium. Of course we need more titles offering subscription models as well.

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