Report Says iPad Cannibalizing PC Sales in Education Market

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iPads in School

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PC sales data for the June quarter of this year provides some clear evidence that the iPad is cannibalizing a significant chunk of PC sales in the education market – at least according to one Wall Street analyst.

As Apple Insider reports, Charlie Wolf of Needham & Company that while PC sales in the education arena are falling iPad sales are booming.

Apple, meanwhile, sold nearly a million iPads in the K-12 market in June, which he said is “definitive evidence” that the iPad has been “cannibalizing” PC sales in the U.S. education market.
Apple’s iPad sales in the June quarter were double what the company sold a year prior. The iPad also reached nearly double the number of Macs Apple sold to education buyers during the quarter.
“Clearly, a significant portion of iPad sales represented an expansion of the market,” Wolf wrote. “But in view of the fact that Mac sales held steady at around 520,000 units but overall PC sales declined by 265,000 units from 1.90 million to 1.64 million units, we believe the inescapable conclusion is that the iPad is beginning to cannibalize a material portion of PC sales in this market.”

I’m sure the availability of the iPad 2 at its lower $399 price has been a big part of the iPad’s growing sales momentum in education. If and when the iPad Mini arrives, at its expected far lower price, I would imagine iPad sales will really take off in this market, as well as with consumers in general.

Patrick Jordan

Founder and Editor in Chief of iPad Insight. Husband, father to a lovely daughter, Commander of the Armies of the North, dog lover (especially Labs), Austinite, former Londoner, IT consultant, huge sports nut, iPad and mobile tech blogger, mobile apps junkie.

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