Study Shows iPad Users Are Very Satisfied, Using Lots of Apps

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A new study on iPad usage shows that users of the iPad and iPad 2 are hugely satisfied, that they’re using a lot of apps, and using the iPad for work as well as fun.

The study by Software Usability Research Laboratory (SURL) shows not only that over 83% of respondents are satisfied with the iPad, but that the clear majority (at 62%) rate it as ‘Excellent’.

Some other interesting findings in the study:

— Things that users like best about the iPad included variety of apps available, overall ease of use, the larger screen size, and portability. Least liked items included poor quality of some apps, the inability to play Adobe Flash, and problems typing with the keyboard. It’s good to see that apps, as expected, are a huge part of the overall iPad experience. And I expect the whole ‘missing Flash’ factor will become less and less of an issue now that even Adobe have pretty much given up on it.

— A surprisingly high percentage of respondents have more than 20 apps installed on their iPads – no less than 71%.

— This chart is surprising to me as well – showing that around 80% of respondents never use their iPad for creating documents for school or for photo editing. I’d say this is an issue of discovery – as there are plenty of apps that do a great job at those activities.


— The range of activities ‘done for work’ on the iPad is impressive.


This was a very small study, but also a very thorough one – with just over 50 respondents who took the 20 minute survey. You can see the full report on it here:

I spotted the survey results via a post on it at The Loop.

Patrick Jordan

Founder and Editor in Chief of iPad Insight. Husband, father to a lovely daughter, Commander of the Armies of the North, dog lover (especially Labs), Austinite, former Londoner, IT consultant, huge sports nut, iPad and mobile tech blogger, mobile apps junkie.

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