According to a report this week at Bloomberg.com, The Daily – the first iPad-only newspaper – is struggling for readers and not coming close to the initial targets set for it to be profitable.
News Corp. (NWSA)’s the Daily is averaging about 120,000 readers a week, or less than a quarter the number the company said it needs to make money, according to an advertising executive working with the iPad-only publication. …
The Daily’s audience is short of the 500,000 subscribers that Murdoch said in February would allow the publication to break even.
And that 120,000 figure is for weekly unique visitors – so their paid subscribers number may be even lower.
Although The Daily has had some major flaws, I think it’s quite a good title for the iPad. I hope News Corp is able to be patient with it and see whether it can pick up momentum and readership. It would be sad to see the first iPad-only newspaper fail.
I know we have a number of readers and subscribers to The Daily here. What do you all think of it? Are you happy with what you’re getting for your subscription?
Via: The iPad Fan