The Guardian iPad Edition was launched nine days ago in the App Store. Today The Guardian has shared some numbers on how the app is doing so far – starting with the number of downloads since its release: 145,880.
Apparently that’s a number that The Guardian brass are quite happy with: Alan Rusbridger, editor-in-chief, Guardian News & Media, said:
Since launching last week, the new Guardian iPad edition has already been downloaded over 145,000 times. This number of downloads in a week is a fantastic achievement, and shows the appetite among our readers to access our content in new, digital ways. This is our most successful app launch to date, and an important milestone as we continue to evolve into a digital-first news organisation.
Here’s the geographical breakdown on the app downloads so far:
And to give the 145K downloads (in the first 9 days in the App Store) some context, here are some numbers for others apps from The Guardian:
Guardian iPhone app
Since launching in January this year, the app has been downloaded over 570,000 times, with nearly 100,000 users going on to take out subscriptions.
Guardian Android app
This launched last month, on 7 September, and since then the app – which is free and ad-funded – has been downloaded over 250,000 times.
So those early download numbers for The Guardian iPad Edition look pretty good I guess, though I wonder how these will hold up once the initial launch momentum subsides. It will be interesting to see how the title does on acquiring subscribers once the initial free period runs out.
I’ve had the app installed since the day it launched and plan to review The Guardian iPad Edition very soon.