After just nine days, Condé Nast’s magazine Wired is reporting an astonishing feat: the sales of its iPad edition are set to surpass those of its print edition. The New York Observer reports that just a little over a week after its initial release, the magazine’s iPad edition has already sold 79,000 copies. Considering that Wired’s newsstand sales average around 80,000 a month, it seems safe to assume at this point that the sales of the iPad edition will soon surpass those of the print edition.
It seems the debut issue of Wired Magazine for iPad is going from strength to strength. Even though the print numbers don’t take into account those who have subscriptions, that’s pretty amazing stuff. Outselling monthly newsstand sales in just nine days – wow.
The consensus seems to be that sales will not be able to maintain the momentum of this first, heavily publicized, edition – but even if they fall off significantly they should still be at quite an impressive rate. And this despite a relatively high initial iPad issue price of $4.99. If they are smart and offer some good iPad edition subscription rates, that should give sales another boost.
I think Wired Magazine for iPad’s issue is very impressive – see my full review of it here: http://ipadinsight.com/ipad-app-reviews/review-wired-magazine-for-ipad