The New York Post is taking a rather original – and idiotic – approach to boosting subscriptions to their iPad edition. As 9to5Mac reported, they started blocking iPad access to their online site this weekend. If you try to go to nypost.com on the iPad you’re greeted with the screen shown above, insisting that you go download their app via the iPad App Store. Here’s the relevant text on that page:
Thanks for coming! NYPOST.com editorial content is now only accessible on the iPad through the New York Post App. If you are a current New York Post App subscriber, please visit the App Store and download the latest version to access NYPOST.com through the INDEX. If you are not a current New York Post App user and would like to subscribe, please download from theApp Store. Thank you.
And here’s the icing on the cake of this clumsy move: their app isn’t even free like 99% of newspaper apps (it costs $1.99), there’s no sponsored free trial period, there is no option to purchase single issues, and subscriptions start at $6.99 a month.
Good luck with that.