The Daily, the original iPad-only newspaper, has launched a new in-app magazine today. The magazine is called WKND and it’s presented as a new section within The Daily which will presumably feature in the Saturday and Sunday issues of the iPad newspaper.
Here’s The Daily’s own little intro for the new magazine section:
Meet The Daily’s new in-app magazine WKND, featuring food, fashion, travel, reviews, exclusive interviews, and more. Plus, we’ve made some updates to other sections too. Curl up and dig in! You’re going to love weekends with The Daily.
The WKND section debuts in today’s issue of The Daily and I’ve taken a quick browse through it. I was happy to see a feature on one of the great characters in one my favorite TV shows, Breaking Bad.
The content of the new WKND section is pretty much what you’d expect from most newspapers’ weekend magazines. A light mix of topics and glossy coverage of them – which is The Daily’s bread and butter overall as well. There are a number of multimedia elements within the section, just as there are throughout The Daily.
I’d say WKND is a nice little extra if you’re after a bit more weekend content from The Daily, and perhaps more of the feel of a Saturday or Sunday edition of a printed newspaper.
The Daily will be hoping that this new section, and whatever other initiatives they have up their sleeves, can help to bring the title off the ‘death watch’ that has been reported on this week.
I know we have quite a few readers of The Daily here. What do you all think of the new WKND magazine? Please share your thoughts with us in the comments.