iPad Sales Down, iPad Usage Share Still Lapping the Field

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2014Q3 Tablet Usage Share

Apple announced their latest quarter’s financial results yesterday afternoon. In among the headline numbers in the results was the figure for iPads sold last quarter: 13.28 million.

That’s viewed as a disappointing number, and is down over 9% from the same quarter in 2013. As Apple Insider reports, Tim Cook seems as confident as ever in the iPad’s future though:

Cook also cited statistics that show Apple dominating the tablet market, and the fact that more than half of iPad buyers are purchasing their first tablet.
He also touted his company’s newly announced partnership with IBM, which will see Big Blue helping to deploy and support iOS devices in the workplace. Combined with Apple’s “legendary ease of use,” he sees great opportunities for iPad growth in the enterprise.

On the same day as the Apple results, the Chitika ad network published their latest quarterly report on tablet usage share. As you can see in the graphic above, the iPad is still dominating in tablet usage share by a huge margin.  The iPad’s share is at 78%, and the second place tablet vendor, Amazon, is at just over 7% – so it’s still a massive gap between the iPad and all other tablets.  Shockingly, those tablets for doing ‘real work’ on have a usage share of less than 2% – again.

Patrick Jordan

Founder and Editor in Chief of iPad Insight. Husband, father to a lovely daughter, Commander of the Armies of the North, dog lover (especially Labs), Austinite, former Londoner, IT consultant, huge sports nut, iPad and mobile tech blogger, mobile apps junkie.

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