Last Summer at Apple’s annual WWDC Keynote, the company threw us a curveball. An announcement of updated iPad Pros, including a new 10.5″ model, was expected leading up to the event. However, preorders for the new iPads starting immediately after the event was definitely not. I know this took me by surprise.
Apple has done things like same day releases in the past. However, it’s been a while. These days, they usually prefer making product launches and preorders into events. I can’t blame them there, but let’s face it- iPad launches aren’t the momentous occasions they used to be.
Apple has been more experimental with iPad preorders and launches in the past than some of their other products. I can remember the iPad 2 releasing at around 5 PM on a Friday afternoon. Why do I remember this specific detail? Because I had to stop along the route of a weekend trip to purchase one after they went on sale. Apple doesn’t seem to be bound to the same release ritual with the iPad the way that they are with the iPhone, so who knows what we get on that front today.
As much as I love getting up at 1:50 AM CST to preorder Apple goodies, I am crossing my fingers for a repeat of last year. Preorders starting as soon as the event over would make me very happy. They know iPad fans will be tuned in. Come on, Apple. Throw us a bone and let us sleep in on Friday.