This week Microsoft have released yet another of their TV ads comparing the iPad to a Surface or another Windows based tablet. In this new ad it’s the Surface RT that’s pitted against the iPad.
The newest in this series of ads trots out some of the same supposedly killer advantages for the Surface over the iPad – like the knock on the iPad because it doesn’t include Microsoft Office.
Another advantage cited for the Surface is ‘integrated kickstand and keyboard’. Only in the very tiny fine print does it mention that the keyboard is sold separately. Sold separately for $100 if bought at the same time as the tablet and $120 if not. Pretty stiff price for something that’s ‘integrated’.
Despite every indicator showing that the Surface has had just about zero impact, Microsoft keeps pounding away with these comparison ads. Here’s this latest one, below. Does anyone believe these are having any effect?