According to reports today, the first analyst estimate for first month sales of the Blackberry PlayBook is not good. The estimate, from Mike Abramsky at RBC Capital Markets, pegs the PlayBook’s sales so far at just 250,000 units, in right around a month on the market.
Just for reference, some numbers to put that in context:
– The iPad 2 is estimated to have sold around 1 million units in its first three days on the market.
– If this estimate proves right and the PlayBook continues to sell at that rate, it would sell around two million units this year. Based on most of the iPad 2 estimates I’ve seen so far, that would put the PlayBook’s 2011 sales below a good month’s sales for the iPad 2.
With these disappointing numbers, it’s a good thing RIM didn’t talk the PlayBook up as being ‘way ahead’ even before it was released, or announce the arrival of the first professional grade tablet when they released it. Oh wait …
At least the PlayBook’s sales figures are better (way better) than those attributed to Motorola’s Xoom tablet – which is said to have taken twice as long to hit the 250K sales mark.