First Analyst Estimate on PlayBook Sales Not Sounding ‘Way Ahead’

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According to reports today, the first analyst estimate for first month sales of the Blackberry PlayBook is not good. The estimate, from Mike Abramsky at RBC Capital Markets, pegs the PlayBook’s sales so far at just 250,000 units, in right around a month on the market.

Just for reference, some numbers to put that in context:

— The iPad 2 is estimated to have sold around 1 million units in its first three days on the market.

— If this estimate proves right and the PlayBook continues to sell at that rate, it would sell around two million units this year. Based on most of the iPad 2 estimates I’ve seen so far, that would put the PlayBook’s 2011 sales below a good month’s sales for the iPad 2.

With these disappointing numbers, it’s a good thing RIM didn’t talk the PlayBook up as being ‘way ahead’ even before it was released, or announce the arrival of the first professional grade tablet when they released it. Oh wait …

At least the PlayBook’s sales figures are better (way better) than those attributed to Motorola’s Xoom tablet – which is said to have taken twice as long to hit the 250K sales mark.

Patrick Jordan

Founder and Editor in Chief of iPad Insight. Husband, father to a lovely daughter, Commander of the Armies of the North, dog lover (especially Labs), Austinite, former Londoner, IT consultant, huge sports nut, iPad and mobile tech blogger, mobile apps junkie.

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2 thoughts on “First Analyst Estimate on PlayBook Sales Not Sounding ‘Way Ahead’”

  1. I looked at one in an OfficeMax the other day and after using both an iPad and an IPad 2, I don’t think I’ll ever want one of the smaller tablets.

    1. I have the same reaction. I know a lot of people find the 7 inch form factor ideal, but it’s not for me.

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