A recent comScore report is bad news for the vast majority of ‘iPad rival’ Android tablets. The report shows that Amazon’s Kindle Fire is dominating market share among Android tablets, with a little over 54% share in February of 2012.
That’s up from 29% in December of 2011, and far ahead of its nearest rival (the Samsung Galaxy Tab ‘family’) at 15.4%. No other Android tablet even got above 10% and the once Android Flagship tablet, the Motorola Xoom, came in at just 7%.
The report appears to be bad news for Google in particular …
For Google, the findings pose extra problems as it moves towards the low end. Although publicly content to let the Kindle Fire succeed, Google now faces a situation where the most popular Android tablet goes without not just Google’s official interface but the Google Play Store and other services the company depends on to make money from Android. A rumored ‘Nexus’ tablet may be priced at the same level to undermine Amazon.
And perhaps for all the smaller rival tablets as well – as the report shows that mobile browsing activity is significantly lower on smaller tablets below 9 inches in size.
2011 didn’t pan out to be the year that the competition for the iPad heated up; now we’re nearly a third of the way through 2012 and the field of rivals doesn’t seem any more impressive – especially when you consider that the Kindle Fire is really not an iPad rival at all.