The latest Microsoft TV ad for their clickety clackety keyboard wielding Surface tablets features a teacher talking happily about how all his students have the new MS tablet.
He emphasizes that the tablets have Office and a ‘real’ keyboard – ‘so they can do real work’. They doing real work is the recurring strapline for all of the Surface TV ads – because allegedly the silly iPad can’t do any.
A couple of questions spring to mind here:
— When’s the last time you heard a young student say ‘Boy I wish my school would help me do more real work’?
— When’s the last time anyone heard of any major school or school district using Surface tablets? Oh, I know – never.
The iPad has recently been said to hold a 94% share in the education arena in the US. And I’d happily major that the vast majority of the remaining 6% is taken by Android tablets. Which would leave Microsoft and the Surface with a miniscule percentage at best – just as their overall market share for tablets is.
It baffles me that anyone at Microsoft thinks THIS is an area for them to try to brag about.