Wow. I’ve watched this new ad for Microsoft’s Surface Pro a few times now, and I still find myself laughing and shaking my head at it. I guess I just don’t get what the strategy behind the Surface ads is. These are meant to be the tablets / tablet hybrids that ‘let you do real work’. The powerful, serious business devices. But their ads are all about people dancing around with them – and offer just about zero indication of anything very business-like yopu can do with them.

Anyone care to fill me in? What’s the message that these ads are trying to deliver?