The New Surface Pro Ad: It’s the Funky Bad Dancing Tablet?

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Wow. I’ve watched this new ad for Microsoft’s Surface Pro a few times now, and I still find myself laughing and shaking my head at it. I guess I just don’t get what the strategy behind the Surface ads is. These are meant to be the tablets / tablet hybrids that ‘let you do real work’. The powerful, serious business devices. But their ads are all about people dancing around with them – and offer just about zero indication of anything very business-like yopu can do with them.

Anyone care to fill me in? What’s the message that these ads are trying to deliver?



Patrick Jordan

Founder and Editor in Chief of iPad Insight. Husband, father to a lovely daughter, Commander of the Armies of the North, dog lover (especially Labs), Austinite, former Londoner, IT consultant, huge sports nut, iPad and mobile tech blogger, mobile apps junkie.

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