Wall Street Journal’s iPad Edition – $18 a Month?

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Yikes – I’m not a WSJ reader, but the rumored price point for the Wall Street Journal’s upcoming customized iPad version strikes me as quite high.  I don’t follow their print and online pricing much either, but from what I can gather the $18/month iPad version (if that’s accurate) would be around twice as much as their current online subscription rate. One of the funny things about this is that the price rumor is from the WSJ itself.

There’s been lots of talk of the iPad as a ‘savior’ for the newspaper and magazine industry – and I think there’s likely a lot of potential for that to come true, but I also think publications are going to need to find the right price points for iPad readers.  I am very anxious to see how other blue-chip titles get priced, and how the WSJ compares.

Any regular WSJ readers care to weigh in on that rumored price point?

Via: Gizmodo

Patrick Jordan

Founder and Editor in Chief of iPad Insight. Husband, father to a lovely daughter, Commander of the Armies of the North, dog lover (especially Labs), Austinite, former Londoner, IT consultant, huge sports nut, iPad and mobile tech blogger, mobile apps junkie.

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3 thoughts on “Wall Street Journal’s iPad Edition – $18 a Month?”

    1. Yup, we all know there are ways to see WSJ content – but I do think there will be a fair number of people who would like to get it in its iPad tailored version. So the price point is still interesting for many I think.

  1. This is just another example of a company taking advantage of consumers because they are hyped about a new product. It is really absurd that WSJ is charging MORE for the digital version than the paper copy that even gets hand delivered to your door step each morning. There is no way in hell that the production costs are greater for the digital copy…WSJ just wants to gouge everyone because they feel consumers will pay the high price because they're excited to use their new device. The consumers want to justify their purchase of the iPad, and thus will be doing a considerable amount of impulse buying. WSJ is simply taking advantage of this. It is a risky move on their part. As we've seen with the App store, consumers will eventually drive the cost down once the initial impulse buying is over. Once the original subscribers realize that WSJ took them for their money, it will leave a bad taste in their mouth and could potentially lead to a lost customer. The competition for WSJ is just around the corner….so they better be careful how they play their pricing game

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