On one side, a Times source explains, you have print circulation, which thinks it should control the iPad since it’s just another way to distribute the paper. They’d like to charge $20 to $30 per month for the Times’ forthcoming iPad app, basically the product already demonstrated on stage with Steve Jobs, the source said. Why so much? Because they’re said to be afraid people will cancel the print paper if they can get the same thing on their iPad.
Yikes. So apparently there’s a heated debate going on amongst the management of The New York Times, about the pricing level for their iPad app / subscriptions to this digital version. According to the reports, the folks in charge of NYT’s digital efforts would like to charge around $10 per month for the new iPad app. And those in charge of print operations are pressing for more like $20-30 per month.
At $30 a month / $360 a year, I can’t imagine very many folks are going to be on board, even diehard NYT fans – especially when the NYT online is available for free and easily viewable through the iPad’s browser (with some holes where Flash elements would be probably).
Even at $10 per month I don’t imagine too many ‘casual’ readers of the NYT are going to jump in. Then again, I’ve not been a big NYT reader in years, so I may not have a good perspective on this at all.
What do you all think? Those of you who are regular NYT readers, what would you would be willing to pay for its iPad app?