GigaOM has a great infographic post up, based on striking numbers extracted from a new report by Yudu Media. According to GigaOM the new report …
presents a very convincing case that when it comes to marketing and audience, few devices (tablets or otherwise) can compare with the iPad. The report collects the findings of a number of different surveys and research outlets, painting a picture of a device tailor-made to sell content, products and services.
Two of the numbers that jump off the page for me are these:
— 91% of iPad owners have downloaded at least one app – and 63% have downloaded a paid app.
— 50% of iPad owners read newspapers (on the iPad presumably) – and only 14% of other ‘E-Reader’ owners do.