IDC Report Says iPad Market Share Way Down, but Still Leading

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2013 Q2 Tablet Market Share

The latest report on tablet market share, released by IDC this week, has Apple still the leading single vendor – but with a much reduced lead. It lists the Apple / iPad market share at 32.4% for Q2 of 2013, down by almost half from the 60.3% in Q2 of 2012.

The report shows Samsung’s tablet market share nearly tripling from the last year quarter – going from 7.6% to 18%. Asus, Lenovo, and Acer fill out the 3,4,5 slots in the report – but each of them have well below 5% share.

As always, a few things to note and a few thoughts on these numbers:

— IDC’s numbers are based on shipments of tablets, not sales – but the iPad number is the official Apple figure for iPads sold in the quarter, while Samsung and others do not even announce their sales numbers.

— Notably absent and relegated to the ‘Others’ section are Amazon and Microsoft. That seems like a big loss of momentum for the Kindle Fire line, while the Surface line has never shown any impact since it launched.

— If the Samsung figures are anything like accurate it doesn’t seem like a huge shock, as they’ve now got quite a good lineup of tablets in the 7,8, and 10 inch range.

— The same goes for the dropoff in Apple share, with no new iPad release thus far this year.


Patrick Jordan

Founder and Editor in Chief of iPad Insight. Husband, father to a lovely daughter, Commander of the Armies of the North, dog lover (especially Labs), Austinite, former Londoner, IT consultant, huge sports nut, iPad and mobile tech blogger, mobile apps junkie.

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