iOS Dominating in Enterprise Mobile Apps, Apparently iPads Not Just for ‘Play’

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Mobile Device Activations Q3

The latest report from Good Technology on mobility in the enterprise shows that iOS is clearly the dominant platform – in terms of device activations and even more so in terms of mobile apps usage and development. Good’s client base includes major government agencies and 50 of the Fortune 100.

As you can see in the chart above, iOS device activations were above 70% in Q3 – while Android dipped a little to under 30% and Windows Phone moved *up* to 1%. Here are some other eye catching numbers and findings in the report – all of which pretty much destroy the whole premise of all those Microsoft Surface TV ads that mock the iPad and claim it’s not really capable of being used for work:

Despite a slight decline in total number of device activations, tablets are more popular for mobile app usage with 81 percent of apps activated this quarter on this form factor. … Document editing comes out on top as the largest single commercial app category securing 56 percent of the activations. …File access and syncing are a strong second with almost 20 percent of all activations.

Those sure sound like ‘work’ categories to me.

Apple’s lead is even more dramatic in terms of the number of custom apps created on Good’s platform. Of the more than 1,000 apps developed internally by Good’s clients, 95% were iOS apps in Q3 …

I’m going to go ahead and guess that when Fortune 100 companies invest in custom app development, it’s not for games and entertainment and ‘Play’ apps.

So yeah, those Surface TV ads – millions of dollars running those to make a point that’s just so obviously wrong. Nice work Microsoft.

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Patrick Jordan

Founder and Editor in Chief of iPad Insight. Husband, father to a lovely daughter, Commander of the Armies of the North, dog lover (especially Labs), Austinite, former Londoner, IT consultant, huge sports nut, iPad and mobile tech blogger, mobile apps junkie.

2 thoughts on “iOS Dominating in Enterprise Mobile Apps, Apparently iPads Not Just for ‘Play’

  1. I think the point with Microsoft is that you can work on your Office Apps without any special customization apps needed. I give credit to Apple for making inroads in the workplace, but we still use the Surface for Office and SharePoint productivity.