iPad Numbers & Notes from Apple’s Latest Financial Results Call

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!00 Million iPads Sold

Yesterday Apple had their Q4 financial results call, and shared a vast amount of information about their latest results and how each of their major product lines is doing. This included some interesting numbers and comments related to the iPad.

Here are some that caught my eye:

— Apple sold 14 million iPads last quarter. That’s down from 17 million the previous quarter, but up 26% over the year-ago quarter. It was noted that lower sales in September are usual due to K-12 organizations doing the bulk of their buying in the previous quarter and not much in the September quarter.

— They also told us at the iPad Mini launch event that they sold their 100 millionth iPad earlier this month.

— It was noted that the gross margin on the iPad Mini is “significantly below” Apple’s average. An indication that Apple is pretty damn keen to get into the smaller tablet space, and not cede it to Google and Amazon.

— One final bit that has drawn plenty of people’s attention – Tim Cook’s comments on the Microsoft Surface:

Cook said he gets the impression it’s a “fairly compromised, confusing product.” and added that “You could design a car that flies and floats, but I don’t think it would do all of those things very well.”


Patrick Jordan

Founder and Editor in Chief of iPad Insight. Husband, father to a lovely daughter, Commander of the Armies of the North, dog lover (especially Labs), Austinite, former Londoner, IT consultant, huge sports nut, iPad and mobile tech blogger, mobile apps junkie.

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