Great article at Reuters on how much Microsoft may have shot themselves in the foot (or maybe the heart) by not bringing Office to iPad and to mobile devices from Apple and Google.
It may be one of Microsoft Corp’s biggest squandered opportunities.
Tired of waiting for Office to be optimized for their mobile gadgets, a growing contingent of younger companies is turning to cheaper, simpler and touch-friendly apps that can perform word processing and other tasks in the cloud.
Take Artivest Holdings Inc, a New York-based financial services startup that sells alternative investment products. The New York-based company uses an app called Quip, which combines word processing and messaging, to handle all but the most sensitive legal and financial files.
“There are no more Microsoft Word documents being circulated. If someone emails me a Word document, I’ll tell them to put it in Quip,” said Artivest Chief Investment Officer David Levine.
The article also cites one analyst saying that Microsoft is losing out on $2.5 billion in annual revenue just by keeping Office off the iPad, not even counting other iOS and Android devices. My math’s not great, but I’m pretty sure that’s 7.5 billion already lost in the last 3 years or so that the iPad has been around.
This has got to be a ‘How Not To Do Things’ course in business schools in future.