Survey Says: iPad Market Share Fell This Year, but Still Over 50%

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Tablet Ownershiop by Brand

The iPad’s market share has fallen dramatically over the last year, but is still above 50%, according to a new survey by the Pew Research Center’s Project for Excellence in Journalism. Here are a few of the striking numbers from the survey:

— The iPad’s share among tablet owners has dropped from 81% down to 52%, and the survey notes that the success of smaller, lower-priced tablets is likely a major reason for the iPad’s lesser share.

The growth in tablet adoption is likely related to the advent of the lower-priced tablets in late 2011. Overall, about two-thirds of tablet-owning adults, 68%, got their tablet in the last year, including 32% in 2012 alone. That has lessened Apple’s dominance in the market.

— 25% of all US adults now have a tablet computer.

That’s impressive that 1/4 of US adults now own a device in a category that didn’t exist less than three years ago.

I’m not surprised the iPad’s share of tablet owners has dropped, but I do find it surprising that it’s all the way down to 52% if this survey is accurate. I still find that when I’m out in public places 90% or more of the tablets I see are iPads.

Of course there’s a little device that’s said to be in the works in Cupertino that just might have some impact on these numbers in future.


Patrick Jordan

Founder and Editor in Chief of iPad Insight. Husband, father to a lovely daughter, Commander of the Armies of the North, dog lover (especially Labs), Austinite, former Londoner, IT consultant, huge sports nut, iPad and mobile tech blogger, mobile apps junkie.

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