Why Tim Cook is Bullish About the iPad

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Tim Cook and the iPad Air 2

The latest iPad sales numbers – reported by Apple yesterday in their Q1 2015 financial call – were down on the same quarter the previous year by around 20%. Even though Apple sold 21 million iPads in the quarter, a number many rival tablets haven’t reached in all their time on the market, those results will not doubt generally be viewed as disappointing.

In the Q&A session that followed Apple’s rundown of results, Tim Cook was asked about how optimistic or bullish he remains about the iPad, following a couple of ‘disappointing’ quarters. His answers indicated that Yes, he’s still very bullish about the iPad. Here are some of the reasons he gave for that view:

— First-time buyer rates are high – above 50% in some parts of Europe and in China

— Customer satisfaction is off the charts and in usage and commerce share for tablets it holds dominant positions

— Although he says Apple is still learning what the upgrade cycle is for the iPad, he says it is clearly longer than that of the iPhone and is likely somewhere between iPhone and PC

—  Apple’s partnership with IBM and work being done in the enterprise is going very well, and that ‘can move the dial there’

— He doesn’t think we’ll see very different results in next few quarters’ results, but over the long haul he is very optimistic and bullish

All good points, and good to know.


Patrick Jordan

Founder and Editor in Chief of iPad Insight. Husband, father to a lovely daughter, Commander of the Armies of the North, dog lover (especially Labs), Austinite, former Londoner, IT consultant, huge sports nut, iPad and mobile tech blogger, mobile apps junkie.

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One thought on “Why Tim Cook is Bullish About the iPad”

  1. He may wish to update ios to allow more multitasking (i.e. the ability to run to apps side by side). This is a killer feature on the Surface pro 3 and the Galaxy Tab.

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