An Apple Campaign: One Night on iPhone 7 in Pictures

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Back in November of 2016 professional photographers from all around the world set out to canvass the  globe for one night using only their iPhone 7.  As part of the “Shot on an iPhone” campaign these photographers set out to capture the essence and beauty of life from dusk to dawn showcasing the low-light camera capabilities.   The fruits of their work will be displayed around the world in 25 countries starting today.  The variety and range of their work encompasses Arctic ice caves and Indonesian volcanoes, as well as the clubs of Johannesburg and rooftops of Shanghai.

Photographers ventured out and endured conditions in some extreme climates in an attempt to push the limits of the iPhone 7 and find the perfect shot. From pictures taken with a drone carrying an iPhone 7 over active volcanoes, to the foreboding terrain of the Arctic, photographers pushed the limits of the iPhone armed with just their imaginations.  The final products were stunning and a remarkable tribute to what the iPhone is capable of.


Photographers took this assignment very seriously and produced some stunning results.  Granted, most of us will never have the opportunity or skill set to capture such images as these.  However, it is nice to know that we could if we tried hard enough.  Here is what some of them had to say about their work…

Iceland is well known for its iconic landscapes,” said McGlynn. I wanted to produce a series of unexpected images that both pushed the boundaries of mobile photography and allowed people to reimagine Iceland — especially its possibilities at night. iPhone provides the ability to capture, process, curate and publish all on one device, all qualities that lend themselves well to the candid landscape shots and conditions I enjoy capturing.


South Africa, especially Johannesburg might look quiet at night, but actually, beneath it there is so much energy, color and life,” said Bleda. “For me, the freedom iPhone photography gives is quite amazing. It offers the photographer access to so many apps like Slow Shutter Cam, one of my favorites. Experiment and play as much as you can and be as imaginative as possible; there’s so much to discover with iPhone.



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