The rumors that Apple was killing off iTunes and replacing it with multiple apps for Music, Podcasts and TV made the rounds in the weeks leading up to WWDC. Because of this, the actual reveal of the new apps was expected during the Keynote and drew minimal fanfare.
This was welcomed news, as iTunes gradually became a victim of feature creep over the course of many years. It started solely as a music purchase and organization solution for the iPod, but quickly ended up with Podcasts, Photos, Movies and with the arrival of the iPhone, much, much more. It was quite the Franken-app by the time Apple was done piling features on.
So now iTunes has been separated out into Music, Podcasts and TV on macOS, which makes a lot more sense. iCloud handles most of the responsibilities of iOS devices and the three new apps each cover their own area of media. However, this only hold true for the Mac.
It appears that Windows users like myself are still stuck with iTunes, potentially for a while yet. According to Apple, iTunes will continue to be their media solution on iOS for the foreseeable future. No indication was given whether a multiple app solution is coming or whether new features or updates to iTunes are coming. Awesome.
I understand that Windows users aren’t Apple’s target demographic, but I can’t help but recall one of the biggest decisions Apple made during their meteoric rise in the early 2000s. Multiple execs at the company convinced Steve Jobs to relent and greenlight a version of iTunes for Windows to open up the market for the iPod. That decision fueled an explosion of sales, which was the beginning of the Apple we know today. Without that decision, the iPod never gets the critical mass it achieved. With that in mind, just don’t forget about us now, Apple. We’re still here. Even if I don’t buy Macs, I still spend a lot of money on all of your other gear.
Windows isn’t the only place iTunes will still be hanging on. If you decided to stick with a macOS version before Catalina (or don’t have a choice due to age), then you will be joining the Microsoft outcasts in purgatory. Considering that some of Apple’s new media apps make use of their Catalyst framework, which requires Catalina. I am betting you guys will unfortunately be just as stuck as we are. At least until you upgrade your OS version or your Mac.
So don’t believe everything you hear about the death of iTunes. It’s zombie form will still be lumbering about and bugging uncool Apple users like myself for years to come.