We all know that Apple Silicon laptops are coming soon. Apple let that cat partially out of the bag during the WWDC Keynote, but we’ve also seen several leaks since then detailing what we’re getting and when. As I mentioned last night, Jon Prosser just weighed in this weekend, saying that the 13.3″ MacBook Pro will be the first to hit the market. I also discussed a rumor from leaker @Komiya_kj on Twitter talking about an October release date.
This very same leaker had another one a few days ago that I just came across. He believes that Apple will be reducing the price of their first two Apple Silicon laptops to a level that I found a bit surprising.
MacBook Pro 13”
(*idk about the exact price) https://t.co/aypv0pZhGB
— Komiya (@komiya_kj) July 25, 2020
$799 for what will likely be a new MacBook Air is really impressive. That’s a full $200 discount over the current retail price of the Intel version, which is quite un-Apple-like. $1099 for a MacBook Pro is a solid buy, as well. Apple isn’t known for value pricing, but here we are and hopefully this leak proves to be true.
The obvious question is why would Apple do this? I think the answer is twofold. First, because they can. Apple is going to save a significant amount on the bill of material for each device by making more of the internal components themselves. They aren’t buying processors from Intel. They will also use their own graphics processors in higher end models. Maybe Apple is just passing this savings along to their customers. While it isn’t their style to pass up a quick and easy buck, this does play into my second point.
I think Apple may be willing to pass savings along to us to incentivize sales of their new Apple Silicon models. A significant price break is going to spur additional sales of these new machines and the faster they sell and gain traction and market share, the faster and easier this transition to ARM will be. While Apple may leave some money on the table initially, they can make it back by gaining additional market share if Apple Silicon proves to be successful and allows them to innovate in terms of performance, form factor and battery life.
What do you think about this pricing? If it proves to be true, is $799 a low enough price to get you to take the plunge. I’ll be honest. Even though I’ve never owned a Mac, this is low enough for an interesting new piece of hardware that I will consider it. I will probably wait for some reviews of the new Apple Silicon to come in first, but this seems like a reasonable buy-in for a quality piece of hardware. Let me know what you think about it in the Comments section below or on Twitter @iPadInsightBlog.