What Did You Think of the First iPad TV Ad?

iPad ad during Oscars

So Mike Cane was right about the first iPad TV ad airing during the Academy Awards show last night.

I saw it at least a couple times during the show, and I think I may have missed one. I thought it was good.  Good song, nice, fast run through of some of the things it does, slick, about what you expect from Apple ads.  If you haven’t seen it yet, click HERE or on the image above to give it a look.

What did you all think?  Good / bad / mediocre / Oscar worthy?

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Countdown to iPad – Back to School (Use Case 9)

iPad goes to school
iPad goes to school

Pic 1. Kianna’s books
Pic 2. Kianna’s books on iPad
Pic 3. Kianna carrying her book bag (note how she leans forward)
Pic 2. Kianna carrying her purse carrying her iPad

The first phase of a digital textbook initiative backed by Governor Schwarzenegger provided some California High School classes access to digital textbooks in the fall of 2009. “This first-in-the-nation initiative will reduce education costs … and help ensure every California student has access to a world-class education,” stated Gov. Arnold Schwarzenegger. The long term cost savings could be huge. According to a fact sheet published by the office of the governor, “The average textbook costs about $75 to $100 per student. For a school district with about 10,000 high school students, the use of free digital textbooks in just science and math classes could save up to $2 million dollars.” Continue reading

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Countdown to iPad – At the Mall (Use Case 8)

Mall Map
Mall Map
Mall Advertising
Mall Advertising

Pic 1. Mall map and interactive directory.
Pic 2. Ads show when visitors are not browsing the directory.

What do you get when you cross WiFi and a touch screen at a great price? iPad, the next big thing in mall directories. Mall directories are pre-wired for power and iPad’s Wifi connectivity makes it easy to update information and push advertising. It won’t be long til 3rd party mounting hardware with docking capabilities appear at a mall near you. Continue reading

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iPad Tech Spec Questions Answered Directly by Steve Jobs

JobsPointing

So apparently Steve Jobs has not got enough to do in these weeks leading up to the iPad launch.  Or he does, but he still finds spare time to answer user questions about the upcoming device directly via his iPhone and iPad.

9to5Mac let us know a couple days ago that Jobs had replied to an email asking whether the WiFi only version will support tethering through an iPhone.  Jobs’ reported one word reply, straight from his iPhone:

No.

Continue reading

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Countdown to iPad – Ultimate Sales Kit (Use Case 7)

iPad - the Ultimate Sales Kit
iPad - the Ultimate Sales Kit

Finding the right mix of salesperson and technology is a challenge. Give sales people only desktop computers and they’re further tied to the office when they should be out selling. Give them a laptop and they toss it around or end up leaving it on the dashboard in the sun. Continue reading

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Wall Street Journal Coming to iPad, Already Testing on Real Hardware

WSJ Mobile on iPhone

Just in case you missed it earlier this week, Rupert Murdoch – the chairman and CEO of the Wall Street Journal’s parent company – has confirmed that the WSJ will be coming to the iPad. He even revealed that they’ve got hold of a real live iPad to work with.

Mr. Murdoch said the Journal planned to be on Apple Inc.’s iPad tablet computer. "In fact, we’ve been allowed to work on one, and it’s under padlock and key. The key is turned by Apple every night," he said in response to a question. "But we will be on that with The Wall Street Journal."

It’s no great shock to learn the WSJ is coming to the iPad, as lots of top newspaper and magazine brands have been expressing their enthusiasm for, and detailing their plans for, the new medium.  I’m personally not excited by this news.  I rarely read financial press and when I do prefer the Financial Times – sorry Mr. Murdoch. :)

Via: MacRumors

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Countdown to iPad – Cure for the Common Couch Potato (Use Case 6)

Doctor's orders: Treadmill and a Show
Doctor

So… you need to clear your head and shake off the haze of a strenuous day. Will it be a refreshing long walk or will you plop down on the sofa for a distracting movie? Why choose? With iPad, you don’t have to. You just have to be willing to trade the sofa for the treadmill. Go ahead, lose yourself in a movie and lose a few pounds while you are at it. Continue reading

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Countdown to iPad – A Man’s Manual (Use Case 5)

A Man's Manual
A Man's Manual

It is hard to conceive of a world in which men read manuals or ask for directions. The birth of the iPad brings us much closer to such a world. In my first Countdown to iPad post, The Big TomTom, we caught a glimpse into a place where such crazy notions are a bit less crazy. Continue reading

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Countdown to iPad – Blog on a Bike (Use Case 4)

Reading our way to better health.
Reading our way to better health.

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Unexpected iPad Rival: The Doritos Tablet

The Doritos Tablet

The original Doritos chip revolutionized everything.  It’s triangular, it’s mobile … it’s sexy.

That’s the opening line to a pretty great little iPad spoof featuring The Dorito’s Tablet.  It’s a short and sweet video with some nice little touches:

The presenter names mimic Apple folks – Bill Miller for Phil Schiller and Tony Jive for Johnny Ive.

There’s no right or wrong way to hold it.

And it’s got a ‘multi-taste’ interface, which is shown off in the video (yuck).

Check it out HERE.

Thanks to reader J C for the heads-up on this one!

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Finally Official: iPad Available April 3rd, Pre-orders Start March 12th

iPad

Apple announced today that the iPad will be available in the US on Saturday April 3rd, and pre-orders start next Friday, March 12th.

CUPERTINO, California—March 5, 2010—Apple® today announced that its magical and revolutionary iPad will be available in the US on Saturday, April 3, for Wi-Fi models and in late April for Wi-Fi + 3G models. In addition, all models of iPad will be available in Australia, Canada, France, Germany, Italy, Japan, Spain, Switzerland and the UK in late April.

Beginning a week from today, on March 12, US customers can pre-order both Wi-Fi and Wi-Fi + 3G models from Apple’s online store (www.apple.com) or reserve a Wi-Fi model to pick up on Saturday, April 3, at an Apple retail store.

Good stuff.  The release is about a week later than the rumored March 26th date, but it’s nice to finally know the real deal on when we can get our hands on one.

Continue reading

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