Image Source: Mockup done by TechCrunch’s Greg Kumparak
For some time now many people who follow the tablet market (including myself) have thought that the expected upcoming tablet from Amazon might well prove to be the first real rival for the iPad.
Now, TechCrunch’s MG Siegler has had a chance to see a near-final testing unit for the device, which will be called the Amazon Kindle. Siegler’s article on his impressions of it is full of fascinating facts about the new Kindle. Here are just a few that caught my eye:
— It’s a 7 inch tablet – and its release is targeted for the end of November. If it’s successful there are plans to release a 10 inch model early next year.
— It will be priced at $250 – half the price of an entry level iPad and the same as Barnes & Noble’s Nook Color.
— It has a capacitive touch screen, but Siegler says this about it:
It is multi-touch, but from what I saw, I believe the reports that it relies on a two-finger multi-touch (instead of 10-finger, like the iPad uses) are accurate.
A recent Retrevo survey of potential tablet buyers and those planning to buy a tablet found Amazon to be the Number 1 manufacturer amongst Apple rivals. When asked which manufacturer they would seriously consider buying a tablet from, a whopping 55% of responders said Amazon. Samsung and Dell were a distant second at 38%, and RIM scored a paltry 24%.
Amazon is a very strong and very well thought of brand, so that result doesn’t seem shocking to me; rather it’s a bit of further evidence that if they can bring out a good device they may immediately become the iPad’s first worthwhile rival.
A few other bits that caught my eye in the survey results:
This question strongly suggests that buyers don’t see Android tablets being attractive at anything like the same price as an iPad:
iPad Vs. Android – Retrevo Asked: Would you consider buying an Android tablet with similar features over a base model $499 iPad?
– 79% of people would if it cost less than $250
– 48% of people would if it cost less than $300
– 31% of people would if it cost less than $400