The only thing the tech press loves more than good Apple news and device rumors is bad Apple news. I guess this just is the tech equivalent of “if it bleeds, it leads.” And when it comes to bad news about Apple sales, it is usually an analyst of one sort or another that is lighting the match that starts the fire.
Apple was doomed. Then they set stock records and became the most valuable company in the world. Then the price fell and they were doomed again. We were assured that they couldn’t innovate anymore. Then Phil Schiller told us Apple “can’t innovate my ass” (ironically while announcing a computer that would go three years without an update).