Apple

AppleReinventingTextbooks

I followed Macworld’s excellent liveblog coverage of Apple’s ‘Education Announcement’ event this morning. For me, this was one of the most exciting Apple events I’ve ever tuned into. I got more and more excited as the event went on, because I feel like the things that were announced are going to have a massive impact on education and students of all ages – and the iPad’s impact in educational institutions.

I’m still digesting the news and gathering my thoughts, but here’s a quick recap of some of the most interesting announcements:

– Apple, with the collaboration of some blue-chip publishing partners, is setting out to reinvent textbooks on the iPad. There are already over 1.5 million iPads in use in education institutions. Many of them in 1 to 1 programs.

– iBooks 2.0 (updated today and live now in the App Store) is going to make textbooks everything that traditional textbooks cannot be -  interactive, fun, gorgeous, engaging, with features like 3D models, interactive elements, multimedia, powerful advanced search, notes, highlighting, definitions, lesson reviews and study cards, and more.

– Apple has partnered with three companies who together account for 90% of the textbooks sold in the US – Pearson, McGraw Hill, and Houghton Mifflin Harcourt.

– There is already a new Textbooks section in iBooks, with 8 high school level titles including Algebra 1, Geometry, Biology, Chemistry, Physics and more.

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AppleStoreApp

Apple’s own Apple Store app for the iPhone is a very useful one. Here’s a few of the cool things you can do with it:

- Buy products on the go and pick them up at your favorite Apple Retail Store, or have them shipped to your door.
- Personalize an iPad or an iPod with free engraving, plus get signature gift wrapping for select Apple products.
- Buy an iPhone with just a few taps.*
- While in an Apple Store, quickly purchase accessories on your own with EasyPay (requires iPhone 4 or iPhone 4S)
- Request help, check in for reservations, and meet up with a Specialist at the store.
- Make Genius Bar and One to One reservations and sign up for workshops and events.

I’ve used it to book Genius appointments (much better than calling and waiting on hold forever) and even to order iOS devices leading up to or soon after launch – as it is often faster and better than Apple’s online store at those sort of peak times.

But … as my friend Dan Cohen recently pointed out in a Gear Diary article, it has one very surprising weak point at the moment: there’s no iPad version.

So on the iPad you not only have to run in the lame pixel-doubled mode, but you also get the ‘Nope, I Don’t Do Landscape Mode’ effect when running it.

This feels like the App Store equivalent of one of those Monday Night Football pre-game show ‘Comon Man’ entries. Comon Apple – make this a universal app!

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RefurbiPad2Prices

 

Apple is currently offering some good deals on refurbished iPad 2 models, at up to $100 off.

The iPad 2 16GB WiFI model in white or black is being offered at $419 – $80 less than the standard retail price.

An even bigger discount is available on a 32GB iPad 2 WiFi only model at $499 – $100 less than standard retail.

There are also similar deals for iPad 2 WiFi + 3G models and original iPads. Check them all out in the Apple online store here if you’re looking for an iPad for yourself or perhaps to gift to someone lucky this holiday season:

http://store.apple.com/us/browse/home/specialdeals/ipad?afid=p201%7C1221526&cid=AOS-US-AFFC-IPAD

I’ve bought a refurbished iPhone from Apple and I think refurb units are often as good or better than new – and they have a full one year Apple warranty as well.

Spotted Via: 9to5Mac

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SteveHoldingFrontview

Oh boy. I guess we all knew there was always a chance of this coming, but it still feels shocking. From reports at 9to5Mac and round the web:

Apple’s Board of Directors today announced that Steve Jobs has resigned as Chief Executive Officer, and the Board has named Tim Cook, previously Apple’s Chief Operating Officer, as the company’s new CEO. Jobs has been elected Chairman of the Board and Cook will join the Board, effective immediately.

Tim Cook, who has stood in as interim CEO during Jobs’ recent medical leaves, will be taking over as CEO – apparently as part of a long-standing succession plan at Apple.

This phrase sounds encouraging:

In his new role as Chairman of the Board, Steve will continue to serve Apple with his unique insights, creativity and inspiration.

I’ve only just found this out a few minutes ago and have not come close to collecting my thoughts on it. For now I’ll just say I hope this is not an indicator that Jobs’ health is deteriorating and that he will remain involved and be an active chairman.

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iPadatWorkCover

Apple has released a new eBook in their iBookstore – iPad at Work. The description for the new eBook is short and somewhat sweet:

iPad transforms the way you work. Learn how iPad features and applications can help businesses get the job done.

It’s clearly a book aimed at showing that the iPad is much more than just a device for ‘consumption’ and that it’s a very capable tool for business users. The main sections cover topics like Access and Manage Documents, Powerful Presentations, Mobile Meetings Made Easy, Notable Notes, Convenient Collaborations, and Profile Snapshots. Profile Snapshots are very short case study type overviews of how 10 companies are using the iPad in their business.

I downloaded the app a short while ago and I have to say one of my early impressions is that this is a very, very un-Apple-like eBook. The text on its pages is not sized well for viewing on the iPad – it’s too small. I took a quick glance over at a couple other iBooks titles I have – the iPad User Guide by Apple themselves and Enchantment by Guy Kawasaki, and confirmed that both of those have far, far better and more iPad-like designs. This latest Apple title really looks like one of those quick-fire PDF translations that some of the poor iPad magazine titles have offered up.

It’s rare that Apple releases an app or product that looks shoddy, but my clear first impression is that this eBook falls into that category.

I’ll spend more time with the eBook and likely do a proper review of it sometime soon.

Here’s an iTunes link for iPad at Work; it’s a free eBook.

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Another Great iPad TV Ad – ‘Now’

June 18, 2011

Apple have released a new TV ad for the iPad, and it’s another great one. This new one is titled ‘Now’ and it keeps to the short, simple formula of the two previous ads in this series (We Believe and If You Asked). The 30 second spot has Peter Coyote on the voiceover again and [...]

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Apple Retreats on App Store Subscriptions Policy

June 9, 2011

Just a couple weeks before its widely-criticized new subscription policies were due to take effect in the App Store, Apple has retreated and made the policy much more palatable for publishers like Amazon and many others. Apple has quietly changed its guidelines on the pricing of In-App Subscriptions on the App Store. There are no [...]

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What’s in Store for the iPad at Today’s WWDC Keynote Event?

June 6, 2011

Apple’s keynote event for WWDC 2011 kicks off in just over two hours. Apple’s statements leading up to the event have made it clear that this year’s keynote is all about software, and that no new hardware announcements should be expected. The three featured topics for the event are iOS 5, the new iCloud service, [...]

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With the new iPad 2 ad Apple’s just getting started

May 4, 2011

No doubt a lot of you out there are too young to remember the excitement us Apple watchers felt in the early days when a new iPod commercial came out. There were gasps of “cool!” all over the proto-twitterverse/blogosphere in reaction to the new Indie song that had been chosen to herald the iPod in [...]

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AirPrint Supported Printers List: Still Stupidly Short, Still Only HP Printers

April 14, 2011

It’s four and a half months since iOS 4.2 was released, and AirPrint was touted as one of its headline features – promising easy wireless printing from iPad and iOS devices. And the feature is still incredibly lame and entirely useless for many iOS users – because the list of printers that support AirPrint is [...]

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Some Thoughts on a Recent iPad Event I Attended

April 11, 2011

  One of the foundational elements of the Apple experience has always been a sense of community. Being from a Windows background, I only have a few years of personal experience with this phenomenon, but I have always been aware of its existence. If you haven’t been a part of the Apple ecosystem for very [...]

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