It’s been common knowledge that Apple is generally behind the big tech pack when it comes to AI. While they were on the leading edge of the category in mobile thanks to their acquisition of Siti back in 2010, they sat on that lead, squandered it, and promptly fell behind Google and then later Amazon and Microsoft.
The biggest frustration of most Apple fans who were following along was the company’s lack of decisive action. For a few years, it seemed that Apple didn’t recognize the problem, despite that fact that their deficiencies were widely known. Even once they recognized the problem, it seemed that they weren’t making much headway.