Say what you will about the thrill of the the hunt. Apple leakers have taken almost all of the fun out of the company’s events. It’s gotten to the point that anything we don’t know about ahead of time sticks out like a sore thumb. Add to this the difficulties of shipping new features posed by COVID in 2020 and you have today’s slick and polished, but fairly mundane and predictable Apple iPhone event.
All that said, there were a few new and interesting details that emerged from today’s streamed announcement.
And that game would be called bait and switch. Or maybe it’s just a little deck shuffling slight of hand. Either way, the iPad Air still isn’t here and if you believe the Apple rumor mill, it sounds like it won’t be here after today’s event, either.
So Apple’s first of two or three streaming events this fall is in the books and, well, it was pretty uneventful. Other than pricing details for the new Apple Fitness+ and Apple One subscriptions, there really wasn’t anything major revealed today. I can’t remember if anyone predicted the Product RED Watch beforehand, but almost everything else was common knowledge.
However, that doesn’t mean that this event was irrelevant.
Tomorrow’s Apple Event has been covered ad nauseam, so you don’t need to get yet another recap of what’s coming from me. At this point, it seems pretty clear that we will be hearing about the Apple Watch Series 6, Apple Watch SE, iPad Air, iPad and probably one or two new Apple services. That should be it and that’s good enough for me.
Seven days ago, Jon Prosser tweeted out a tentative schedule for upcoming Apple hardware releases, showing one slated for the week of September 7, one the week of October 13 and the last event sometime in November. This lines up with other leaks that came before and it also comes from a source with a much better than average track record.
As often happens, my day job took over today. While I was able to watch most of Apple’s event, I missed a few sections and couldn’t write anything more than a few tweets. Duty called and I answered, but I have finally been able to sit down at home, re-watch the entire show and jot down some of the highlights and not-so-highs.
This is late in the game for new reports, but there were several new details that came out today thanks to MacRumors and Ming-Chi Kuo. Some look good and a few are disappointing, but since they are come from reputable sources, they definitely warrant consideration.
OnePlus is a company that I have a lot of respect for. They have been able to fill a niche in the smartphone market while others companies have fallen away by listening to their users and serving them well. They make good quality hardware that works well with Android, and they have a devoted following because of it. Their market share is small and they really aren’t known anywhere outside of the tech bubble, but they have passionate fans within it for good reason.
Apple finally sent out the invites today, and Tuesday, October 30 is the day. The event is being held at the Brooklyn Academy of Music, Howard Gilman Opera House in Brooklyn New York. While this announcement has been the worst kept secret in tech since the iPhone event wrapped with no iPad news, the date is probably the least interesting part of this announcement and invite. Here are a few things that stand out to me:
If are an Apple fan, then you know there are two primary events per year that we all look forward to. The first is WWDC. The second is the announcement of the new iPhones. Well, now it’s time for big day number two. Apple’s livestream on their site and via Twitter will break news of their latest new smartphones, as well as a few other items in real time. Tune in at 10 AM Pacific to catch all the action live.
We have a few 11th hour reports on what we will get tomorrow, and some things we might not.