Or maybe a more fitting title would be Tim Cook Strikes Back
I posted yesterday about Apple’s long-rumored Spring Event featuring new iPad Pros being “delayed.” Based on some information that came out after I wrote that post, it looks like that event wasn’t delayed at all, because it never existed in the first place.
On July 20, I wrote an article about what we then were referring to as the iPhone 8 and ways that Apple may have been involved in those rumors to either sow misinformation or to control the media narrative about the device. One of the things I addressed in this article was Tim Cook’s comment five years ago that Apple would be doubling down on secrecy. At the time I wrote my post, Apple was coming off the great success of keeping all the details of iOS 11 completely hidden leading up to their WWDC Keynote, and it looked like Cook had made good on his promise of controlling all the information outside of the leaky supply chain.