Photo Source: CNBC
So Apple made a bit of a splash out of nowhere this week. Google originally released a statement that John Giannandrea, their former Chief of Search and AI, would be taking a step back, but still working on some projects for them. However, it wasn’t long after when Apple turned the tables and announced that they had actually hired Mr Giannandrea to head up their machine learning and AI efforts. It’s a high profile and MUCH needed win for a company that has faced continuous challenges in this space.
Apple news has been fast and furious the last two weeks, but this week things seem to have gone into neutral. There is no shortage of WWDC Keynote predictions, and there are the obligatory “Apple is Doomed!!!!” articles, as usual this time of year. I will have none of that here, so I will keep it brief this week and stick to actual news.
Iâ€™ve wanted to use Apple Maps before, but it took a few years before it was really a practical option in the city of Toronto. The first few years, Appleâ€™s 3D view made the city look post-apocalyptic because it hadnâ€™t fully rendered all of the buildings yet. The gas station near my parentsâ€™ place looked like it was two blocks away from its actual location. However, Iâ€™ve always thought the biggest flaw of Apple Map was the way it handled Favorites (Iâ€™m spelling the word the American way because thatâ€™s also how Apple Maps does itâ€¦even in Canada).
I mark Favorites for two reasons: so I can easily identify awesome restaurants and useful businesses on the map, and for mapping out exciting places in a city Iâ€™m going to travel to. Iâ€™ve based this behaviour on years of Google Maps usage, where you can â€œSaveâ€ a location and have it show up as a yellow star on the map. These saved locations are always visible, and this makes a lot of sense to me. It makes the digital map a lot more personal â€” the cartographic equivalent of scribbling in the margins.