Tag Archives: Apple secrecy

So What Happened to Apple Doubling Down on Secrecy?

On July 20, I wrote an article about what we then were referring to as the iPhone 8 and ways that Apple may have been involved in those rumors to either sow misinformation or to control the media narrative about the device. One of the things I addressed in this article was Tim Cook’s comment five years ago that Apple would be doubling down on secrecy. At the time I wrote my post, Apple was coming off the great success of keeping all the details of iOS 11 completely hidden leading up to their WWDC Keynote, and it looked like Cook had made good on his promise of controlling all the information outside of the leaky supply chain.

Continue reading

Share This:

iPhone 8 Rumors- Apple Involvement?


We are likely at least two months from the release of the iPhone 8, assuming that’s what Apple actually settles on calling it. However, this is the time when the rumors of a device usually start taking shape into something more substantial than just conjecture over fakes and prototypes. So we should start to see a clear picture of the coming iPhone emerging, right? This year, the normal rules may not apply.

Continue reading

Share This: