I wrote about iPhone 8 sales a few weeks ago, as reports were beginning to infer that the device was performing poorly so close to its launch. There is more grist for the rumor mill this week, as there are reports that Apple has scaled back production by more half. On the surface, this move seems to indicate that the phone is selling well below Apple’s expectations, especially when paired with Reuters’ report that the iPhone 7 is outselling the 8 right now. However, these individual reports still can’t be viewed in a vacuum. Let’s step back from the ledge for a second. and try to put everything in context.