I have been keeping up with news about Apple’s coming video service for quite some time. There are plenty of big name actors, directors and producers already lined up, but there hasn’t been anything that has really grabbed my attention up to now. However, that changed today.
Before WWDC, I predicted that Apple would start talking about subscription unification during the Keynote. Unfortunately, that didn’t happen, but it turned out to not be the right time. No one expected any of Apple’s new video content to be ready or announced then, but there was speculation that we might hear something about their Texture acquisition and plans to integrate it with Apple News. Adding a third subscription to Apple Music and iCloud (with a fourth for Video obviously on the way in the next year or so) would have made WWDC the perfect opportunity for such an announcement. I guess Apple has a lot more patience than fans like myself do.