It’s one thing to lend an ear to what tech experts have to say about Apple. They may have their biases, but they also have informed opinions about the industry and understand the context of the tech landscape. The same goes for established members of the tech press. The good ones, at least. Objectivity can’t always be counted on, but the established players know their subject matter inside and out. As for analysts, at least they understand market conditions that surround tech companies. They don’t always know as much as they think they do, but there are some good ones out there.
Apple working on its own original shows and video content is one of the worst kept secrets in both tech and Hollywood right now. Their intentions were revealed with the mediocre Planet of the Apps and the somewhat better longer-form version of Carpool Karaoke, which is still alive and kicking. However, while these two trial balloons have been out there for all to see, all of Hollywood has been hearing the names of well-known actors, producers, and show-runners attached to projects that Apple has secured for future release and taking notice of just how serious they are about this new venture.