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Should Apple Get Into the Search Engine Business by Purchasing Duck Duck Go?

The suggestion was made earlier this week that Apple should buy the privacy-centered search engine Duck Duck Go. It came from Bernstein analyst Toni Sacconaghi, who believes that the company can use such a move to keep the pressure on Google to continue to work with them in the future. They could also use the move to break away from Google and try to compete head-to-head with them. However, while Apple and Duck Duck Go have a shared interest in user privacy, I have my doubts that such a marriage is in either company’s best interest.

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