Tag Archives: Echo

Apple Needs to Make Siri Great at Something

With the HomePod showing up on my doorstep next Friday, I’ve been doing some thinking about Siri lately. Why is the overall impression of Apple’s digital assistant so negative? There are recent surveys and tests showing it as being competitive with Alexa, Google Assistant, and Cortana in some areas. There is real evidence that many “normal” users aren’t as dissatisfied with it as we in the tech community and the “Apple bubble” are. So what is the problem? Where is the disconnect?

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The Reasoning Behind the HomePod’s Design and Marketing is Surprisingly Simple

I’ve seen an interesting combination of concern, complaints, dismissiveness, and derision over the HomePod across Twitter, Apple blogs, and tech sites over the past few days. The preorder and announcement of the final release date for the device, as well as a lack of any other substantive Apple news at the moment seem to have stoked the fires of discussion and opinion.

I can understand many of the reasons, and I even agree with many of you that Siri isn’t on par with other digital assistants in many ways, that the HomePod’s high price could be a limiting factor, and that it is showing up more than fashionably late to a fast-moving party. However, despite the concerns and complaints, the reasons behind the design and focus of the HomePod still make sense if you look at Apple’s recent hardware and software efforts.

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