Remember when the iPhone 8 was released last year? The tech press was universally unimpressed, and most of them predicted mediocre to poor sales. To be honest, I didn’t find it particularly compelling, either. No one can deny that the 8 and 8 Plus’ almost four year old design is dated, at best. A glass back, new gold color, and wireless charging didn’t change that.
This perception was just exacerbated by the fact that the iPhone X is so much more visually appealing than the 8 and 8 Plus, with its glass curves and bezel-less design. How in the world would this older looking phone with a new price tag compete with the the X on one side, and the less expensive, but very similar looking iPhone 7 on the other? This doesn’t even factor in the constantly improving Android flagship phones from Samsung, LG, and Google, themselves. I can’t say I thought the iPhone 8 was destined for great sales numbers.