Happy birthday to the computer that started it all. Maybe it would be more appropriate to say restarted it all. The year was 1998. With Steve Jobs’ return and a lifeline from frenemy Microsoft already behind them, Apple had at least stopped the bleeding and pulled back from the brink of bankruptcy. Next they needed a new, defining product to change the public’s perception of the company and get Apple back on the path to profitability.
It’s been an unexpectedly busy couple of days in Apple news. First off, Apple released an updated version of the MacBook Pro yesterday. These new 2018 versions have new Intel processors, more RAM, better screens, and a “quieter” keyboard. Unfortunately, Apple has not mentioned any design changes to the keyboard based on the number of complaints of failures due to dirt and grit getting under the keys. While a specific mention of this could be problematic for Apple due to ongoing litigation over this issue, the feeling around the industry is that this version of the keyboard will not be a significant improvement.
What a week it has been. Apple has definitely made the most of its time in the spotlight, grabbing the media’s attention and showing us that they can still innovate, be aggressive, and even listen to what users are asking for from time to time. While all may not be perfect, and there are still questions to answer, iOS 11 looks REALLY good, and the new iPad Pro features are a huge upgrade. As for the HomePod, let’s reserve judgement until we at lease see it in a closer to final form.
Beyond all the great software and hardware announcements, which I will get into in greater depth soon, there is other Apple news of note to look into. Let’s get to it.