The one thing all 3rd party Instagram viewing and browsing apps for iPad and iPhone have in common is they all tap into the secret of the success of the photo snapping and sharing community. What’s this secret? The images themselves. The panoply of multi-coloured images arranged attractively in grids that can be pleasurably browsed through and shared at whim.

And so, given such a visually unique point of departure, a lot of developers are riding the Instagram wave, hoping to drive the myriads of IG addicts to their platform. I’ve been looking at another offering that recently made its debut on the app store – Instamap for iPad. How does this new app measure up against others like Instagallery and Flipboard that I previously reviewed? Continue reading →