Tag Archives: iOS 11.3

Apple’s HomePod Details Now Clearly in Focus as Preorders Begin at 12AM Pacific [Or Not]

[Update: The HomePod did NOT go on sale at 12 AM PST as most Apple news outlets and I expected, breaking the usual iOS-based device release mold. Apple didn’t shut down the online Apple Store last night and the HomePod still isn’t available for preorder. Apple has not made any official statement, but it has been mentioned by several people on Twitter that Apple does an automatic refresh of their website at 6:01 AM PST every day. It is now expected that the link to preorder the device will show up then, but who knows? It’s also possible that Apple is running a massive social engineering experiment to see how well it has conditioned its fans to get up at odd hours to preorder devices. If so, then based on the number of comments I saw on Twitter early this morning, I say well played, Apple. Well played.]

[Update 2: I was able to order the HomePod with launch day delivery. I’m not sure when exactly it hit the Apple Online Store for preorder, but I know it was before 8 AM CST because I checked while stopped in rush hour traffic on the way to work, and there it was. I completed my order around 8 AM CST, but it was released between 10 to 30 minutes before that  I hope Apple avoids being this random with future preorders, but it is what it is.]

HomePod preorders begin in a little over four hours [nope], so if you live in the Eastern or Central Time Zones and are planning to get up super early, it might be a good idea to turn in early, or at least catch a nap if you can [a nap sounds somewhere between good and necessary today]. With this new hardware finally coming into clearer focus, now is a good time to recap some of the additional information that has come to light since the countdown to release started ticking earlier this week.

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